An iconic personality, whose visionary leadership has seen the group rise from obscurity to become one of the biggest business entities in Punjab.

A perfectionist and an avid believer in providing quality and hygiene at any cost, he has been instrumental for the rise of the brand into[expander_maker id=”1″ more=”Read more” less=”Read less”]one of the most trusted and loved brands by the masses. The cornerstone for this brand was laid 20 years ago and today it has established a strong foothold in Faisalabad and a strong presence in Lahore.[/expander_maker]

Ehtesham Rasool started spearheading the operational side of the business after completion of his degree in Australia.[expander_maker id=”1″ more=”Read more” less=”Read less”]His inception into the company instigated a number of much needed changes that brought modernization to the operational, sales and marketing functions and which have over the past 3 years, seen the consumer base rise. He also bought the Golden Banaspati brand into the digital media age with the use of social media such as Facebook and Instagram.[/expander_maker]